• Apple Acquires Siri "Personal Search Assistant" : Google Search Replacement

    We've all seen the feud going on between Google and Apple, and it appears that Apple has upped the ante and the deal they had made earlier with Siri has been reported to be confirmed. Although details of the deal are still being discussed, it's likely this is a done deal. Siri raised $24 million during it's time in business, leading analysts to believe that Apple may have paid between $100 million to $200 million. It's noteworthy to mention that Google, in a similar venture, spent $50 million on Aardvark, a Social Search engine.

    Back in February, Paul wrote about an app called Siri, dubbed as "your iPhone Secretary". The app came loaded with speech recognition, and could pretty much assist you with anything you needed via voice control.

    There's a new way to get things done. Just Ask Siri. No more endless clicking on links and pages to get things done on the Internet. Delegate the work to Siri and relax while Siri takes care of it for you.
    Need a table for 2 at your favorite restaurant next Thursday?
    Just ask Siri.
    Need a taxi right now?
    Just ask Siri and with a single request the cab's on its way.
    Type or speak... it’s up to you. Siri acts on your behalf utilizing the best services on the web. Simply put: it’s the new way to get things done.
    This may not seem like big news, but it is indeed an important step forward in Apple obvious plan to dominate and devour the competitors by almost eliminating the possibility of the "personal assistant" technology from being introduce to it's competitors, more directly, Google and the Android system.

    Not only have they acquired Siri, but this almost a clear sign of what Apple has planned in terms of separating from Google, and creating their own Search engine to be used by default by the iPhone OS and possibly Mac OS. The fight between Google and Apple just seems to get deeper and deeper, however, with the recent port of the android operating system to the iPhone, things could get pretty messy. Although I have to admit, it's pretty ironic considering.

    So what's the big deal? Well if you refer to the Google purchase of Aardvark, and the battle between Google and Apple, one can speculate that this is an attempt to have a concrete search platform that Apple can embed into their OS without having to commit to Google, further pushing Google and Apple apart.

    What are your thoughts?


    Sources: [ Mashable, Aardvark, Siri ]
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