
Get ready for Showtime's stand-alone service on Apple TV.
Following HBO's lead, Showtime will be offered over the internet as a stand-alone streaming service launching next month (early July is the estimated timeframe for launch).
Apple is the premium cable network's first partner, we're told. The service will simply be called "SHOWTIME." Apple TV, iDevice and Mac users can enjoy the service for a monthly fee of $10.99.
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” says Leslie Moonves, CBS Corporation’s CEO. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”
As you might expect, subscribers will have unlimited on-demand access to pretty much all Showtime content.
Source: CBS Corp. press release
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