• Apple to Carry Jawbone's Latest UP2 and UP3 Fitness Bands in its Retail Stores Soon



    After removing many Jawbone fitness trackers, along with many other health-related wearables, from its retail stores, the Cupertino California company is said to soon carry stock of the firmís latest UP2 and UP3 devices. Jawbone senior product manager, Jason Donahue, recently told press during a presentation in Japan to expect the recently released UP2 fitness band at Japanese Apple Stores in early July. Furthermore, the Japanese blog, Mac Otakara, recently confirmed that the device will be available at Apple retail outlets in other regions like the US prior to that date but Donahue declined to offer a more specific timeline.

    After initially making the UP2 available, Apple Stores around the world will also be selling the next step-up, the UP3 model, according to the executive. Donahue didnít specify an estimated arrival date for the upgraded model either though.

    For those of you who didnít know, Jawbone introduced the UP2 in April as a mid-tier offering positioned between the UP24 and below the UP3. An even higher-end model, the UP4, with American Express touchless payments is expected to go on sale later this summer as well. Before the release of the Apple Watch, Apple cleared all Jawbone fitness trackers from its retail stores except for a clip-on model called the UP MOVE. At the time, the change was seen as a strategic move on Appleís part as the UP range of wearables are direct competitors to some of the functionality offered by the Apple Watch.

    It appears that Apple doesnít see Jawbone products cannibalizing sales from its own offerings, which is likely why the fitness trackers are back on Apple retail store shelves soon.

    Source: Mac Otakara
    This article was originally published in forum thread: Apple to Carry Jawbone's Latest UP2 and UP3 Fitness Bands in its Retail Stores Soon started by Akshay Masand View original post
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