• Forbes Article Suggests Netflix Boss as Tim Cook Replacement



    It isn't every day that the discussion of Tim Cook's replacement turns up in a major media outlet.

    Since shares of AAPL hit new all time highs and new products ranging from iPhone 6 to Apple Watch managed to put the company back in the driver's seat of tech's biggest innovators and power-players, calls for Cook's replacement (which were more frequent during his first year at the helm) have died down substantially.

    But not today. at least with regard to Peter Cohan's commentary in Forbes published Wednesday. According to the tech stock writer and commenter on the startup economy, Netflix CEO Reed Hastings may be a better fit in the big chair at Apple.

    "Since Cook became CEO, Apple has failed to innovate — while Hastings has demonstrated the unusual ability to rethink Netflix’s entire business model and add the new capabilities required to execute the change," Cohan writes. "That is the kind of leadership that Apple needs now. And if Hastings became CEO, Cook could do what he does best — making the trains run on time."

    The impetus for such a suggestion? It appears that Apple's failure "to announce a streaming TV service" at WWDC this week was the last bit of evidence Cohan needed to reach the determination that Hastings should replace Cook.

    Anyone else think an imminent replacement is a good idea? So far, not a lot of hands have gone up in response to the Forbes piece, which can be read in all of its controversial glory here.

    Source: Forbes
    This article was originally published in forum thread: Forbes Article Suggests Netflix Boss as Tim Cook Replacement started by Michael Essany View original post
    Comments 6 Comments
    1. pulsecub's Avatar
      pulsecub -
      Here's the thing: Apple has been performing wonderfully (from a financial perspective) under Tim Cook. The stock price has almost doubled since the split, new products and product lines are selling well, and the company is integrating new technologies (USB3, 4K -- né 5K -- displays) into it's hero products.
      Have they failed to "innovate?" Yes. Undeniably. They've produced evolutionary, not revolutionary products. But none of that matters in terms of this discussion because you cannot put innovation on a timetable. We simply do not know what Cook and Ive have up their super-secret sleeves right now, and won't know what innovations they're working on until they're ready.
      As an Apple stockholder, I am truly disappointed in the post-Jobs era so far, but not enough to call for Cook's replacement, and certainly not for someone like Cohan, who's experience is in running a services company and not a hardware company.
    1. carlos6438's Avatar
      carlos6438 -
      You mean USB-C right?
    1. jeffrh's Avatar
      jeffrh -
      Sure, put the Neflix boss in charge so he can change the company name to Flixster, then realize how STUPID that was and rename the company back to it's original name.... Oh wait, he already did that!
    1. edwilk55's Avatar
      edwilk55 -
      If Apple would just stop focusing on making the thinnest phone on the planet (making it the most uncomfortable to hold and susceptible to bending in one's pocket), they could cram all kinds of best of the best crap on the inside including a battery that would last at least a full 24 hours under heavy usage, if not longer.
    1. rpeep's Avatar
      rpeep -
      Quote Originally Posted by edwilk55 View Post
      If Apple would just stop focusing on making the thinnest phone on the planet (making it the most uncomfortable to hold and susceptible to bending in one's pocket), they could cram all kinds of best of the best crap on the inside including a battery that would last at least a full 24 hours under heavy usage, if not longer.
      Aman! ! !
    1. pulsecub's Avatar
      pulsecub -
      Quote Originally Posted by carlos6438 View Post
      You mean USB-C right?
      Yeah...
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