
On Sunday, the popular music entertainer Taylor Swift wrote a long public message to Apple via her Tumblr account explaining why she has decided to hold her hit album 1989 from the new Apple Music streaming service.
Swift explained that because Apple would not pay artists during the three month free trial period that users can opt into, it could limit the potential revenue of artists just starting up during the most impactful period of their careers, which is when their first hit album could be what sets them off. Holding her album from Apple Music is Swift's way of boycotting Apple's policies and sticking up for the smaller guys that would otherwise have had very little impact on Apple's decision.
Despite everything, Swift's hard words appear to have had an impact on Apple's decisions.
Eddy Cue, Apple's senior vice president of Internet Software and Services, Tweeted late Sunday night that Apple has changed its policies and will now pay artists even during the three month trial period that customers can opt into:

This is great news for everyone. This means that all artists will get paid for their work, that music listeners will have more artists to listen to, and that Apple can make both parties happy. It's effectively a win/win/win situation, while still allowing users to enjoy the three month free trial that Apple will offer.
Apple Music will launch with iOS 8.4 as a part of the redesigned Music application later this month. After the three month free trial is up, Apple Music will be a monthly subscription service, like Spotify, that users will have to pay to use. It offers additional perks, like behind the scenes information about bands, that other competitors don't offer, which is sure to gain traction for music-lovers.
Source: Eddy Cue
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