• Apple Cries Itself a River Over iPhone Leak

    If you haven't already determined from the fallout from the 4th gen iPhone leak and subsequent legal fiasco, Apple is more than just angry about "Gizmodo-gate." Apple is also "injured" and still reeling from "huge" losses incurred from the iPhone debacle. As my MMI colleague Paul covered in great detail on Friday, a San Mateo judge has unsealed documents connected to the lost/stolen prototype iPhone. And apart from the case details chronicled in the documents, many noticed something else in the papers and discussed it widely across the blogosphere this weekend: Apple complains a lot.

    "Whine, whine, whine" is what some perceive Apple to be doing on a perpetual basis in the wake of the leak. In the documents, Apple uses strong language to assert how "immensely damaging" the fiasco proved to be for the company. A representative for Apple was quoted saying the following:

    "By publishing details about the phone and its features, sales of current Apple products are hurt wherein people that [sic] would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively effecting [sic] Apple's earnings."
    Hurt Apple's earnings? It's an argument that's difficult for some to swallow, particularly given the daily barrage of headlines in recent days about how the iPhone has steadily overtaken the great majority of its competitors and effectively squashed their chances of becoming the "iPhone killer." In fact, a great many industry analysts even argue that the scandal was "helpful" to Apple because of the awareness and hype it has generated in current and future iPhone models. And if you've read anything about Apple's earnings in recent quarters, does it look like Cupertino is poised to suffer any real damages to the runaway train that is Apple's revenue express?

    Strangely enough, of all the things Apple has done that could understandably rub people the wrong way, these "complaints" have apparently done more to annoy some Apple fans than just about anything else Cupertino has done lately.

    Even when it comes to the tech giants among us, nobody likes a whiner.
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