• Samsung Looking to Regain its Role as a NAND Flash Supplier for Apple's iPhone

    Samsung is reportedly looking to obtain its role as a major NAND flash supplier for Apple’s iPhone lineup once again. Such a deal would be lucrative and one that would significantly help the company this year due to several looming hardware refreshes. Sources that are familiar with Samsung’s operations told The Korea Times that the company is in negotiations to supply NAND flash memory for Apple’s next iPhone and is already performing quality control component testing at its factory in Xian, China.

    Another source is claiming that the move is meant to capitalize on Apple’s supposed plans to boost mid-tier iPhone storage capacities. This person ends up citing cloud services, a feature that is usually attributed with freeing up onboard memory requirements, as “data-intensive” and the reason for the impending change. Samsung is supposedly aiming at the 64 GB chips for what it is currently Apple’s mid-tier iPhone offering.

    With all being said and done, Phil Schiller, Apple’s SVP of Worldwide Marketing, is actually taking an opposite stance, defending relatively low-capacity 16 GB iPhones. Schiller said the following during an unofficial WWDC panel with John Gruber of Daring Fireball regarding the matter:

    The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load.
    Apple reportedly began phasing out Samsung in September of 2012 when it chose not to incorporate the company’s NAND chips in the first batch of iPhone 5 shipments. Fast forward to the current-generation models, the iPhone 6 and 6 Plus, Samsung has been pushed out completely, leaving the job to Toshiba, SK Hynix and SanDisk. Previous rumors claimed that Samsung was trying to get back into Apple’s good graces and could supply DRAM for the so-called “A9” system-on-chip design, which it will manufacture at advanced fabrication facilities.

    We’ll have to wait and see how the efforts turn out.

    Source: The Korea Times via AppleInsider
    This article was originally published in forum thread: Samsung Looking to Regain its Role as a NAND Flash Supplier for Apple's iPhone started by Akshay Masand View original post
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