• Recent comScore Report Reveals that Apple Widened its Lead in the US Smartphone Market



    Recent statistics from the market research firm, comScore, recently revealed that Apple widened its lead over competitors in the US smartphone market over the three month period which ended in May. More importantly, the Cupertino California company gained another 2% in the platform race as Android seemed to have faltered.

    Based on comScore’s data, the iPhone accounted for 43.5% of the US smartphone subscriber share between March and May, which is a sequential jump of 1.8%. Coincidentally, Apple seemed to have noticed an identical gain for a three-month period ending in April.

    Samsung on the other hand seemed to have held a steady 28.7% share of the market, up 0.15 from February. Other competitors such as Motorola and HTC rounded out the top five but saw their market share decline by 0.1%, 0.2% and 0.3% respectively.

    As one might expect, the Android operating system continued to remain at the top of the smartphone OS heap in May but did end up dipping 0.7% to end the period at 52.1%. Apple’s iOS operating system ended up placing second after eating up market share from all rivals including Microsoft, Blackberry and Symbian.

    The latest numbers from comScore reflect a changing tide that was pushed by a large demand for Apple’s iPhone 6 and 6 Plus handsets. In the crucial holiday quarter, the iPhone 6 models seemed to have helped iPhone sales rise to a record-breaking 74.5 million units. The performance for the device continued into March where it ended up surpassing historical post-holiday slowdowns with 61 million unit sales.

    We’ll have to wait and see how the trend continues.

    Source: comScore
    This article was originally published in forum thread: Recent comScore Report Reveals that Apple Widened its Lead in the US Smartphone Market started by Akshay Masand View original post
    Comments 3 Comments
    1. fleurya's Avatar
      fleurya -
      Apples ability to maintain and even build on it's marketshare is all the more amazing when you consider the sheer number and range of Android phones madly the competitors. While Apple only makes a few mid-tier and top tier phones, the other makers, like Samsung, make phones all across the spectrum from top tier all the way down to budget phones. And I don't mean $200 budget phones. I mean $60 budget Android phones that are typical on sale for $20 without contract!

      That is a low level that covers a huge portion of the population Apple doesn't touch. Those are the phones where Android has opened up the margin so much internationally where low incomes and unsubsidized phone/carrier plans don't exist so people need sub-$100 phones Apple will never provide. If you were to remove those type of phone sales from these numbers, I bet iOS would easily be well over 50% in OS and much higher in actual hardware sales.
    1. fleurya's Avatar
      fleurya -
      Saw in the source link they rank the top 15 apps. iTunes was #11 with a 26% app audience reach. Pretty impressive considering all other apps are OS-agnostic (except Google Play)

      It'll be interesting to see how that number change with Music being released this quarter.
    1. StuG III's Avatar
      StuG III -
      Bad for a competitive market. :/
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