• Streaming Music Surged to 135 Billion Songs Prior to the Debut of Apple Music



    According to newly-published data from market research firm, Nielsen, during the first half of 2015 Americans streamed roughly 135 billion audio tracks and music videos over the Internet. This was the case despite the absence of any major new services such as Apple Music. Furthermore, this number was almost double the amount from the first half of 2014. It should be noted that this streaming tally includes music not just dedicated music services such as Spotify, Rdio and Pandora but also YouTube, which hosts many music videos and has been highlighting them through offerings such as the Music Key service, which is still in beta.

    One of the other interesting points in the data was the fact that 2015 digital downloads ended up dipping 10.4% to 531.6 million and overall album sales fell 4% to 116 million.

    This past week, Apple Music made its public debut, one that may be critical to keeping Apple relevant in the music streaming space. The iTunes Store is still the world’s most successful music download outlet but it does seem to be declining as more people are turning to streaming, which provides access to a larger plethora of content. As of right now, it remains to be seen if Apple will be able to hold its own against the chief rival in the streaming space, Spotify. Spotify currently offers a free, ad-supported tier in addition to a $10-per-month Premium subscription while Apple has opted to gate all on-demand content behind a $10 monthly fee, leaving only Beats 1 and Apple Music Radio open to everyone. That being said, users do get a free month of full access. Spotify is also currently available on more platforms, whereas Apple Music is currently limited to iOS devices and the Mac and Windows versions of iTunes. Apple Music should be arriving on Android devices and the Apple TV sometime this fall though.

    We’ll have to wait and see how Apple Music helps the Cupertino California company when new stats and data are revealed.

    Source: Nielsen via AppleInsider
    This article was originally published in forum thread: Streaming Music Surged to 135 Billion Songs Prior to the Debut of Apple Music started by Akshay Masand View original post
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