
Just a few weeks back, pop singer Taylor Swift wrote a letter to Apple on social media site Tumblr, expressing how she was disappointed that the company decided against paying artists during the 3-month free trial. After the company saw the public letter, they reversed their decision and started paying their artists for the first initial 3 months. Apparently Swift’s decision to write the letter was due to record label executive Scott Borchetta’s backstory when he spoke at Fortune’s Brainstorm Tech conference. Swift was with Big Machine Records since she was 14 years old.
It was noted that Borchetta had been speaking with Apple and told them that the record label couldn’t afford not being compensated at all when customers could listen to Apple Music for free the first 3 months. However, even after speaking with Apple, he had no luck in convincing them to pay. This was when Taylor Swift stepped up to the plate and wrote the long letter to the Cupertino-based company. According to Borchetta,
She literally texted me and said, 'Don't be mad,' with the link. She was in Europe. I responded and said, 'You don't have any idea how good your timing is right now.'
Taylor pushed it over the edge. She made them aware it wasn't just the executives. Sometimes it's good to hear the artists saying it.
Source: Fortune
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