• Startups and Independent Businesses Embrace Apple Pay in the UK



    Certain independent retailers and app developers in the UK are reportedly already adopting Apple Pay. This news comes just shortly after the service became available in the region, which is excellent news for Apple.

    One prominent example is Shoreditch Grind, a coffee shop in London. Store manager, Alex Ghalleb, commented that few customers have tried Apple Pay as of right now but he expects it to become an advantage as mobile payments continue to increase in popularity overtime. In August, the shop is planning to launch an app that will allow preorders with any smartphones, not just Apple’s iPhone.

    Another example is Flypay, a developer that builds apps for ordering and paying for meals, which also said its titles will support Apple Pay in the near future. Meanwhile, the payment technology firm, Payleven, is also working on an Apple Pay-compatible product. The flower delivery service, Bloom & Wild, is currently accepting in-app transactions via Apple’s platforms as well.

    Overall, wireless payments in general seem to be growing in popularity in the UK, despite non-cash payment methods being dominant in 2014.

    For those of you who didn’t know, Apple Pay launched in the region on Monday and can already be used at over 250,000 locations with card support for several major banks. Here, in the United States, Apple Pay is largely the domain of big national and regional chains. Apple has been trying to encourage independent banks as well but at the moment, hasn’t had much success. Competitors in the space such as Square and PayPal continue to dominate the small-scale deployments as of right now.

    We’ll have to wait and see how Apple Pay pans out for the Cupertino California company by being patient.

    Source: The Wall Street Journal
    This article was originally published in forum thread: Startups and Independent Businesses Embrace Apple Pay in the UK started by Akshay Masand View original post
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