
According to a recently published study, the number of iPhone users who are willing to try out Apple Pay has declined over the past three months. There appears to also be a drop in usage rates from both casual and previously committed users as well. The ongoing survey conducted by the folks over at InfoScout in cooperation with PYMNTS.com shows the number of eligible Apple Pay users who tried the service dropped from 15.1% in March to 13.1% in June.
Furthermore, respondents who answered yes to the question ”Did you use Apple Pay on this transaction” ended up falling from 39.3% to 23% over the same period of time. The CEO of InfoScout, Jared Schrieber, had the following to say regarding the matter:
As more and more people buy iPhone 6's we are seeing a lower percentage of them adopting or trying Apple Pay. That shouldn't necessarily be a surprise as we move from people who are early adopters and more likely to try things, to later adopters who are not.
Despite all of the negative survey results, Apple Pay remains one of the top touchless payment solutions that is currently on the market. This is largely due to the fact that there is a large number of iPhone users who have access to the feature. Apple is continually working on helping Apple Pay gain traction so we’ll have to see how the trend continues going forward and more importantly, what efforts Apple makes to help push the feature along.
Source: PYMNTS
Message