• Amazon Getting Out of the Smartphone Business for Good?

    It's a hallmark of good business -- knowing when to quit while you're ahead.

    Although Amazon hasn't had stunning success with its smartphone aspirations, the ecommerce behemoth has succeeded at cultivating one of American's most profitable and influential Internet companies.

    From its booming ereader/tablet business and young but thriving app store, to its online shopping empire and vast digital content catalogs, Amazon has almost everything going right for itself -- except for that little Fire phone thing.

    Consequently, reports are swirling that Amazon may be about to depart from the smartphone business and focus on where it has better traction and more room for bigger success.

    'Amazon.com Inc. flamed out with critics and consumers last year in its first attempt at a smartphone," the WSJ reports. "Now, rather than forge ahead, as it has with other projects, such as its Kindle tablets, the online retailer is retrenching."

    In recent weeks Amazon has dismissed dozens of engineers who worked on its Fire phone at Lab126, its secretive hardware-development center in Silicon Valley, according to people familiar with the matter. The layoffs were the first in the divisionís 11-year history, these people said.
    Not surprisingly, Amazon isn't speaking to the rumors and won't comment about the prospect of leaving the smartphone space.

    Source: WSJ
    This article was originally published in forum thread: Amazon Getting Out of the Smartphone Business for Good? started by Michael Essany View original post
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