• The Future of Apple Retail Coming to Memphis



    In the land where Elvis ruled, a major retailer in the tech space is poised to shake, rattle, and roll its way into the future.

    According to local media reports out of Memphis, Tennessee, the legendary city will soon play host to a revamped Apple retail store that will reflect the future of the retail experience delivered by the prominent iDevice maker.

    Apple, we're told, is seeking a $1.5 million building permit to move forward with its vision for a next-generation store.

    "The Germantown Design Review Commission unanimously approved the plans, which include modifying the current brick façade to a three-panel glass front, at its Aug. 25 meeting," Memphis Daily News reports. "Rick Millitello, who presented the plan to the design commission on behalf of Apple, said the store will be one of the first to feature Apple’s new store design."

    For the past year, there have been ample rumblings but very little detail made public about how the face and shape of Apple retail would evolve. We've merely been informed that an evolutionary process is in the works.

    Other aspects of the design, according to Millitello, include a matte granite reinforced panel on the exterior as well as natural oak tables inside. The store will also feature a changeable display that will include living plants at times, TV displays that change and artwork, among other things.
    The report notes that the Memphis store will be among the first U.S. locations to reflect many of the futuristic store concepts and designs that will arrive in several Apple stores in Europe later this year.

    “Our project is the next generation of retail store that we’re rolling out, and that’s the design concept that we have – and we’re really excited because this is going to be one of the first, if it’s approved, that we build,” Millitello reportedly told the commission.

    Source: Memphis Daily News
    This article was originally published in forum thread: The Future of Apple Retail Coming to Memphis started by Michael Essany View original post
    Comments 1 Comment
    1. lungho's Avatar
      lungho -
      I've been to Memphis. It is another Ferguson waiting to happen. Even though Germantown is a more upscale part of Memphis, I hope Apple installs ballistic glass along with other riot-proofing countermeasures.
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