• Apple's Interest In Original Content Included Bill Simmons and the Top Gear Cast

    With all of these rumors regarding Apple’s interest in creating original content floating around, a recent report claims that the Cupertino California company was in discussions to bring former ESPN star Bill Simmons on board and even went as far as talking to the ex-Top Gear cast.

    According to the folks at Re/code, Apple SVP of Internet Software and Services, Eddy Cue, was in talks with Simmons earlier this summer in an effort to forge an exclusive podcast deal. Nothing ended up coming out of the whole ordeal though. Apple wasn’t the only company interested in Simmons either considering how Yahoo made an attempt and Simmons ended up choosing to work with HBO in a multi-year deal that covered multiple content platforms.

    The Cupertino California company is currently said to be looking for an entry into original content production similar to that of Netflix, Hulu and Amazon. The project is in its very early stages and might never come to fruition but Cue is reportedly dabbling for potential partnerships on long-form movies and episodic series.

    One of the other recent reports is claiming that Apple made what was said to be an “audacious bid” for Jeremy Clarkson, Richard Hammond and James May, the cast of BBC’s Top Gear, who recently left the show after Clarkson was dismissing for punching a producer while on set. Amazon reportedly swooped in and picked up the trio in July for what was said to be a large-sum contract.

    Many are speculating that Apple is looking to enter the entertainment industry via the music industry, where the company has had a long foothold thanks to iTunes. As far as the company’s content creation efforts go though, everything appears to be limited to Apple Music’s Beats 1 radio. The company seems to be looking for additional avenues to gain more original content from so we’ll have to see if the company is successful at doing so by being patient and waiting for concrete evidence.

    Source: Re/code
    This article was originally published in forum thread: Apple's Interest In Original Content Included Bill Simmons and the Top Gear Cast started by Akshay Masand View original post
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