• Amazon Makes Power Play in Video Services Market



    On Thursday, Amazon Web Services announced its acquisition of Elemental Technologies, Inc.

    Elemental, according to Amazon's hype, is a pioneer in software-defined video solutions for multiscreen content delivery.

    With digital content delivery becoming an increasingly elevated priority for Apple, Google, Amazon and others, this move -- said to be valued at $500 million -- is significant.

    The acquisition brings together Elemental’s leading video solutions with the AWS Cloud platform to provide media and entertainment companies with a range of integrated solutions to efficiently and economically scale video infrastructures as the media industry increasingly moves to internet based delivery.
    Amazon, as a result of the acquisition, may find itself more attractive to various media and entertainment companies that want to take live and on-demand video to Amazon.

    “Elemental shares Amazon’s passion for invention and putting the customer first,” said Andy Jassy, Senior Vice President of Amazon Web Services, in a press release. “Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”

    Source: Amazon
    This article was originally published in forum thread: Amazon Makes Power Play in Video Services Market started by Michael Essany View original post
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