
Crystal, which is the most popular ad-blocker on the iOS App Store right now, is allowing advertisers who pay for the privilege, to bypass the app’s filters according to a recent report. This whole policy comes from a deal that the Crystal developer, Dean Murphy, forged with Adblock Pro creator, Eyeo. In this case, Eyeo does maintain an “acceptable ads standard that limits intrusiveness but over 70 companies, including some giants such as Google and Microsoft, have reportedly paid to skip past filters. If you happen to be one of the many users who is using Crystal, users can enable full ad blocking by disabling the “acceptable ads” option.
Eyeo commented that over 700 businesses that have ads could potentially allow their ads to be shown. The firm is paying Murphy a flat fee each month for the ability to set this entire operation up. Murphy claimed that he wants people to be able to support publishers, many of which are still dependent on ads for income. He said the following regarding the matter:
Given how popular Crystal has become, it doesn't provide any way for users to support publishers. I decided that's a good feature to provide, and from what I've seen the 'acceptable ads' policy doesn't let through what I'd classify as bad ads.
If you happen to be living under a rock and don’t know much about the situation as a whole, many publishers have expressed concern about the release of ad blockers in iOS 9. Though such blockers have been available on other platforms for several years, the iOS market is large enough that losing ad access could cause major issues for many.
Source: iOS App Store (Crystal) The Wall Street Journal
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