• Microsoft Offers a Windows 10 "Trade Up" Incentive Program to Attract Customers



    This past week, Microsoft debuted a limited-time, in-store incentive program that offered customers in the market for a new computer running Windows 10 (that isn’t a Surface computer) up to $200 when they turn over an old PC or up to $300 for a used MacBook or iMac. According to Microsoft’s terms, buyers are eligible to get this Easy Trade Up reward on new windows 10 PC purchases that cost $599 or more. Trade-ins that qualify include old Windows all-in-ones, laptops, or two-in-ones as well as MacBooks and iMacs that are at most six years old.

    The folks over at VentureBeat have mentioned that Microsoft appears to be dishing out an extra $100 for Apple hardware in an effort to offset comparatively high resale values though Microsoft likely has some ulterior motives as well. For many years, the company has relied on incentives to swell hardware launch numbers and perhaps more importantly, get Mac owners away from Apple’s ecosystem that is otherwise very sticky.

    For those of you who didn’t know, Microsoft Stores last year were willing to pay up to $650 in store credit for select MacBook Air models with the purchase of a Surface Pro 3, though a 2013 iPad trade-in deal offered a $200 gift card with the sale of a Surface Pro or Surface RT.

    It should be noted that the recent Windows 10 promotion doesn’t apply to the latest Surface Pro 4 or all-new Surface book laptop at least for the moment. Initial interest is apparently high enough to let sales continue without a plan, as Microsoft said recently that It sold of Surface Book launch supply just one week after preorders went live. This incentive is set to run until October 20 and is available at Microsoft Stores in the following countries: the US, the UK, Canada, Germany, India, Taiwan and Brazil. Details including a rundown of the claims process are posted on the Microsoft website for those of you interested in the trade-in program.

    Source: Easy Trade Up, VentureBeat
    This article was originally published in forum thread: Microsoft Offers a Windows 10 "Trade Up" Incentive Program to Attract Customers started by Akshay Masand View original post
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