• Tim Cook Blasts Unacceptable Racist Incident at Australian Apple Store



    This week, a disturbing video emerged that appeared to depict employees at an Australian Apple Store refusing to let in Somali/Sudanese students, racially discriminating them.

    The incident took place at the Melbourne, Australia Apple Store. And the reason for the discrimination, published reports indicate, is because an Apple Store employee feared that one or more of the three barred teenagers "might steal something."

    Understandably outraged, Apple CEO Tim Cook immediately reached out to all Apple employees with an email condemning the incident.

    In a message (with a subject line reading "Apple is open") emailed to the vast Apple work force, Cook said "What people have seen and heard from watching the video on the web does not represent our values. It is not a message we would ever want to deliver to a customer or hear ourselves. Our employee immediately expressed his regret and apologized to the students."

    "Our stores and our hearts are open to people from all walks of life, regardless of race or religion, gender or sexual orientation, age, disability, income, language or point of view," he added. "All across our company, being inclusive and embracing our differences makes our products better and our stores stronger."

    To read the full email from Cook shared by Buzzfeed news, click here.

    Source: Buzzfeed News
    This article was originally published in forum thread: Tim Cook Blasts Unacceptable Racist Incident at Australian Apple Store started by Michael Essany View original post
    Comments 5 Comments
    1. IChi1d's Avatar
      IChi1d -
      saw the video, they should be terminated period. Theres no room that that sort of crap in 2015 and beyond.
    1. iBwizzle's Avatar
      iBwizzle -
      Quote Originally Posted by IChi1d View Post
      saw the video, they should be terminated period. Theres no room that that sort of crap in 2015 and beyond.
      Agreed.
    1. vaughnhenry2's Avatar
      vaughnhenry2 -
      Quote Originally Posted by IChi1d View Post
      saw the video, they should be terminated period. Theres no room that that sort of crap in 2015 and beyond.
      I Agree
    1. Brick James's Avatar
      Brick James -
      Hands down agree, they should be terminated.
    1. Ozdude's Avatar
      Ozdude -
      Quote Originally Posted by IChi1d View Post
      saw the video, they should be terminated period. Theres no room that that sort of crap in 2015 and beyond.
      Unfortunately Australian employment law doesn't give Apple the right to enact that kind of termination. They could be given a verbal warning and it would go on their employment record with Apple's HR dept. Most employers are generally required to counsel employees for such incidents. It's not the kind of incident that could legally be described in Apple's own employment policies as a sackable offense as the employee did not verbally or physically abuse the customers. If they had of instantly moved to terminate the employee, the employee would have immediate recourse to apply to the FairWork Australia Tribunal for an unfair dismissal claim against Apple as employees under the General Retail Industry Award: https://www.fwc.gov.au/resolving-iss...ion-redundancy . If you quickly run the scenario through their simple application system you will see it allows you do so online at no cost to the person making the claim. I'm no unionist or anything, in fact 100% the opposite and in management, I just know what a minefield our employment laws are and how easily companies can get themselves in litigation and hot-water if they simply do what the punters out there on social media 'think' is the right thing to do.
  • Connect With Us

  • Twitter Box

  • Facebook