• Analyst Predicts Apple Music Will Have 8 Million Subscribers By The End of The Year

    A new report from music business analyst Mark Mulligan claims that Apple Music will have approximately 8 million subscribers by the end of the year, which is now only two weeks away. He also noted that a year from now, the streaming service will have around 20 million subscribers. If this prediction is accurate, Apple Music will come in behind Spotify and become the second most popular streaming service. This is definitely great news for Apple and if you ask us, those numbers are pretty high.

    Mulligan states:

    Apple might not have found the subscription market quite the plain sailing it had anticipated but it has still managed to establish itself as the second player with astounding pace. Its platform and marketing assets are well known, but its clear commitment to making Apple Music work have surprised some.
    Weíre not sure how accurate Mulliganís predictions are, but even he pointed out that the numbers could vary quite a bit. As we are currently in holiday season, it could very well be that there will be a ton more subscribers after gifts are given and exchanged. Back in October of this year, Apple CEO Tim Cook confirmed that there were approximately 6.5 million subscribers. This means that if they really have 8 million users by the end of the year, within two months the company received a 1.5 million growth.

    Mulligan also noted that if it ever comes a point where Apple is not getting enough subscribers, the company could always lower the monthly cost when discussing with record labels.

    If Apple finds growth tough going, expect it to throw everything it has got at getting the labels to agree to lower price point products so it can open up large chunks of the iTunes music customer base.
    Do you use Apple Music or Spotify? Which do you prefer? Share with us in the section below.

    Source: Music Business Worldwide
    This article was originally published in forum thread: Analyst Predicts Apple Music Will Have 8 Million Subscribers By The End of The Year started by Akshay Masand View original post
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