• Flurry: Apple Dominated 2015 Holiday Shopping



    As it has in years past, Apple once again dominated the holiday shopping season among tech givers.

    On Monday, Flurry published a wealth of data gleaned from the weekend research, all of which points to a commanding Christmas season for all things iOS.

    In terms of the manufacturers "winning the holiday shopping battle," Apple retained its perch at the top. Impressively, Flurry confirms, Apple accounted for 49.1% of all new devices.

    Although that's a dip of 2.2 percentage points from 51.3% in 2014, it remains a dominant lead over the competition.

    "Samsung clocked in at 19.8%, up 2.1% from to 17.7% in 2014, driven by the new Galaxy Grand Prime, Core Prime, and S6," Flurry reports. "Microsoft’s Nokia lost share from 2014, dropping from 5.8% to 2%. Sony fell out of the top five manufacturers all together, while Xiaomi made the cut for the first time with 1.5% of all new activations during Christmas week."

    To review more of the holiday data from Flurry, click here.

    Source: Flurry
    This article was originally published in forum thread: Flurry: Apple Dominated 2015 Holiday Shopping started by Michael Essany View original post
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