• Recently Surfaced Trademark Applications Hint at More Live Beats Radio Stations



    Recently surfaced trademark applications from Apple suggest that Beats 1 was just the beginning for the streaming service and that there are four more live streaming radio stations that are potentially on the way. Logos for Beats radio stations are numbered 2 through 5 and were filed with the US Patent and Trademark Office last month. According to Consomac, the trademarks are owned by Beats Electronics, LLC and apply to both the names “Beats 2-5” as well as “B2-B5” logos.

    As of right now, Apple runs just one 24-hour streaming radio station, known as Beats 1, which launched alongside Apple Music earlier this year. This live, worldwide Internet radio station is built into the Music app on iOS and can also be accessed through iTunes on a Mac or PC, as well as Apple Music for Android. The app’s primary intention is to promote new artists and songs, enhancing discovery for music lovers. It tries to stand apart with human curation and personalities with live DJs selecting tracks and artists also hosting their own programming.

    Although Apple Music launched with just one live streaming station, the plans to launch more Beats-branded broadcasts has always been something in the cards. In August, it was revealed that Apple’s content licensing deals allow the company to launch up to five live format streaming radio stations with having to renegotiate with the labels.

    What makes the matter even more interesting is the fact that Apple already owns domains like Beats2.hk, beats2.com.ru, and beats2.com.cn, a pattern which continues all the way through Beats 5-branded URLs that appear to all be consistent with the November trademark filings.

    We’ll have to wait and see what comes of the whole ordeal but it’s likely that we’ll be seeing additional Beats radio stations.

    Source: Consomac
    This article was originally published in forum thread: Recently Surfaced Trademark Applications Hint at More Live Beats Radio Stations started by Akshay Masand View original post
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