
Thanks to licensing deals with Universal, Sony, Merlin, Warner, and other labels, Go listeners will also be able to hear many more songs and complete albums, including ones by Top 40 acts, SoundCloud said. Many established musicians already have a presence on SoundCloud, until now they have typically used it to promote singles, remixes, or B-sides.
Today's launch is SoundCloud's next step in attempting to turn a profit, after having introduced ads, and some paid functions for creators. It will also put the company in direct competition with Apple and Spotify, though the latter's streaming services are geared more towards commercial music and less towards independents.
[via Billboard]