• Apple WWDC June 7-11: It's All About The Apps

    Now that the dates for the Apple Worldwide Developer Conference have been announced, the countdown for the new iPhone will probably begin in earnest, barring any unexpected acceleration in the release schedule due to the Gizmodogate drama. The advance information for the yearly event is all heavily iPhone based, promting one observer to assert that we won't see an update to Snow Leopard this year.

    Apple announced that the theme for this year's WWDC, which will be held at San Francisco's Moscone Center from June 7th through the 11th, is "The Center of the App Universe," indicating a focus on the iPhone OS. Given that the keynote speech on opening day has historically featured an announcement of a next-generation iPhone, and that the updated iPhone OS is expected "sometime this summer," it's unsurprising that Apple is choosing to emphasize its mobile ecosystem, which now consists of the iPod touch, the iPhone and the iPad. As the number of iPhone OS devices nears 100 million, Apple is clearly putting the platform at the center of its future plans and encouraging developers to jump in to iPhone OS 4. “This year’s WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world’s most advanced mobile operating system,” Apple’s senior vice president of iPhone Software, Scott Forstall, wrote in the Apple press release announcing the conference. “WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better.”

    Conspicuous by its absence, though, is any mention of an update to Mac OS X. John Gruber, who had heard from his numerous Apple contacts back in January that Apple was pushing to get Mac OS X 10.7 ready for the WWDC, revised his estimate at the time of the iPhone OS 4 announcement, and now looks at the few OS X related sessions and concludes that we won't see an update this year. Gruber says Apple is focused intensely on beating Android, writing that his souces have told him that "[a]nything that is not directly competitive with Android is on the back burner."
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