• Don't Hold Your Breath For Blu-Ray on Macs: Jobs

    Steve Jobs, in an email to a MacRumors reader featured on their website, has indicated Blu-ray compatibility may not be coming to the Mac soon - or ever. In a back-and-forth with a reader identified as "Siva," Jobs broadly panned the format, and predicted that it would soon be rendered irrelevant by "a fast broad move to streamed free and rental content" despite concerns about digital rights management (DRM).

    In the original email, which was not made public, Siva asked Jobs about the absence of a Blu-ray reader on the new HDMI-enabled Mac mini. In Jobs's response, he claimed that Blu-ray is looking more and more like one of the high end audio formats that appeared as the successor to the CD like it will be beaten by Internet downloadable formats. Siva responded back to Jobs, saying that Blu-ray was superior for storing and transferring top-quality, 1080p HD video and was unencumbered by DRM, likening it to MP3 which won out over closed audio standards in the past. In his retort, Jobs claimed that "free, instant gratification and convenience (likely in that order)" was what won the day for MP3, and that for most users 720p HD video would be sufficient.

    Taken in context with previous remarks from Jobs - who has described Blu-ray licensing as a bag of hurt (whatever than means), and has loudly and aggressively championed the H.264 standard for streaming video - this interchange is probably the clearest indication yet that Apple has every intention of seeing Blu-ray go the way of the floppy disk.
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