• Hints Dropped at Host of New Apple Offerings

    Image via macpokeronline.com

    If a detective were hired to investigate whether Apple is planning iMac, MacBook, and Mac mini upgrades, the evidence brought forward by Apple Insider would likely give our detective reason to believe that Apple has something up its sleeve.

    A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of familiar products.
    What the story references are a series of Netherlands-based Google Ad Sense ads that, when translated from Dutch to English read: "Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today." The ads surfaced this weekend on Google.nl.

    This hint, coupled with news that Apple stores are receiving boxes of new signage not to be opened until direct orders are received, is enough evidence to convince many that a major announcement is more than just in the works. An announcement now seems imminent.

    Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by Apple Insider over the past several months.
    What's expected? Thinner iMacs, revamped, lighter MacBooks, and less expensive Mac minis.

    But are we psyching ourselves out for nothing? Since I would be reluctant to base an opinion on mysterious, unopened boxes and foreign Google ads, it would take something like... maybe scores of resellers being sold out of iMacs and Mac minis and awaiting new shipments this week.

    Oh, wait. That's exactly what's happening.

    In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.
    In the big picture, it may not require a detective to figure this one out after all.
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