• Apple's Leaving The U.S. Chamber of Commerce

    Image via US Chamber of Commerce

    More closely resembling a soap opera than a leading provider of cutting edge electronics and technologies, Apple is once again making headlines this week for every reason other than its product line.

    This evening, the Washington Post broke the story that Apple is pulling out of the U.S. Chamber of Commerce over climate control issues.

    In recent months, the U.S. Chamber of commerce has been a vocal critic of the burgeoning plans by the US to reduce U.S. greenhouse-gas emissions. Apple - which for a few weeks now has been on a "green" public relations campaign - finds itself at odds with the Chamber over this particular issue. As a result, Apple is bailing.
    In a letter to the Chamber's president, Apple Vice President Catherine Novelli wrote, "Apple supports regulating greenhouse gas emissions, and it is frustrating to find the Chamber at odds with us in this effort." As a result, Novelli said, "we have decided to resign our membership effective immediately."
    It's another bizarre morsel of news inspired by the computer giant this week. From battling it out in court with Eminem's music publisher to directing every lawyer on staff to destroy the logo-stealing evil-doers from Woolworths, Apple is all over the map with its focus. It's no wonder we're still waiting for the new upgraded products that have been teased and hinted at for what now seems like an eternity.

    Apple's decision makes it the fourth major company in several weeks to pull out because of the Chamber's climate policy, said Pete Altman, a Natural Resources Defense Council activist. The others have been the power companies Pacific Gas and Electric, PNM Resources, and Exelon.
    Although Apple will likely be lauded by some for taking an environmental stand, others (certainly the more cynical among us) will surely wonder what's behind this sudden and aggressive green push by Apple. Positive PR, perhaps?

    If so, here's a suggestion. If the good folks at Apple want some really good PR, they should get cracking in the iMac, MacBook, and Mac mini upgrades that should be inspiring all the headlines for Apple these days.
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