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"I... must... have... more... power!"
It seems that legendary line from Star Trek can now be attributed to millions of Apple customers, too.
Strategy Analytics is out with a new study - conveniently titled "Retaining and Attracting New Customers: Profiling the Apple iPhone User" - revealing that iPhone users want more power.
Of all the ideal features Apple customers can envision for future updates to the iPhone, their low satisfaction with battery life far surpasses other concerns, like the quality of the device's camera, for example.
From IT Wire:
Strategy Analytics’ senior user experience analyst, Paul Brown, says part of the problem is the iPhone users’ higher use of battery-draining features than non-iPhone users.
“iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life.”
“iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life.”
In this regard, Kevin Nolan, VP at Strategy Analytics, hit the nail on the head, "Given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to provide innovative, compelling devices, while recognizing the need for improved battery strength."
What else did the report find?
- The typical iPhone owner is aged 25-44
- Over 80% of iPhone owners also own an iPod
- iPhone owners exhibit high brand loyalty