• Will MapQuest Get Lost in the Crowded Field of Turn-By-Turn Mobile Apps

    Image via Apple Insider

    In recent months it had become clear that MapQuest was losing its way... kind of like many people who still use MapQuest for directions.

    Just this week, however, MapQuest apparently woke up to the importance of mobile navigation and unveiled a new subscription based turn-by-turn navigation app for the iPhone. Apple Insider provided a peak into the new app and how it works.

    The $0.99 application (iTunes link) comes with a 14-day free trial, after which users can purchase one month of service for $3.99, three months for $9.99, or one year for $29.99. The subscription is enabled from within the application, which features maps for both the U.S. and Canada.
    The people at MapQuest appear to be pinning their hopes on the service's long range business model, which clearly indicates a greater willingness and ability to challenge other companies already thriving in the business of mobile phone-based GPS and turn-by-turn navigation apps.

    So what do you get for $0.99 and the subsequent subscription fees?

    • 3D on-screen navigation
    • Voice-guided, turn-by-turn navigation that speaks directions
    • Data Updates for MapQuest's 16 million points of interest
    • Modern street maps and current street names
    • Traffic incident based routing

    Single touch location for popular local spots: Hotels, ATMs, movie theaters, gas stations, etc

    Although I am yet to personally test drive the app, Apple Insider likens it to AT&T's Mobile Navigator, which similarly offers voice guidance, automatic rerouting, etc. on a paid subscription basis. Although the neat little app from MapQuest has potential, has it arrived too late to the party?

    With the likes of TomTom and AT&T taking over the mobile navigation sphere as we speak, MapQuest just seems to some (myself included) like yesterday's means for navigation. Will that change now? We'll definitely find out sooner than later.
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