• Old News is Apparently Good News to Apple

    Sometimes it's hard to tell the difference between an ad and an article.

    This weekend, Apple garnered some gushing media coverage courtesy of the front page of the New York Times business section. The point of the article? To notify the world that the App Store is a "game changer." But as the follow-up coverage from 9to5Mac illustrates today, we pretty much started using the "game changer" reference a few years ago.

    So does the article actually do anything but kiss up to Apple and strive to pin some positive press on the company for a change? Not really.

    Today's gushing front page Business Section App Store article reads more like a PR piece than actual information. Let's keep it real here. Apple granted interviews with Phil Schiller and Eddie Cue to get some positive spin on the App Store which has been getting some significant negative press lately. The news that the App Store is a "game changer" is not new, people were calling it such in 2008.
    It's clear Apple is starting to get nervous. Once the darling of the digital world, it's tough to find widely positive PR coverage about the app store today, and it's likely starting to upset those at Apple who dreamed of the App Store being beyond reproach. The need to participate in media coverage only confirms to many their suspicions of the growing apprehensions in Cupertino.

    But its not all sunshine and rainbows in The New York Times article either. Ultimately some "truth in advertising" did emerge.

    “We’re facing 396 days with no contact from Apple,” says Eric Thomas, chief executive of FreedomVoice. “The app has been ‘pending’ in the App Store for a year.”

    Mr. Thomas says he understands that it is Apple’s decision whether to accept his app. “But the idea they wouldn’t tell us it was a no — or even why — so we could try to do something about it,” he said, “is a very strange and unneighborly approach.”

    Yes, very "unneighborly". Mr. Rogers would be very upset.
    2010 seems poised to be a year of rampant growth for the App Store, which some expect to welcome upwards of 200,000 new applications. But the approval process and Apple's myterious policies governing acceptance and rejection could continue to confound and frustrate both customers and developers alike. Some at Apple are even fearing beneath the radar that the App Store has already seen its best days.

    That's unlikely - highly unlikely. But Apple has its work cut out for it next year if the company wants to regain some of the luster its reputation has lost with a wide variety of current and former Apple fans.

    Apple hasn't been too kind to phone apps in general. Remember AT&T all of those (3) months ago saying they would allow VoIP over their network on the iPhone? Not one voice app has been allowed to do that and Apple is the only one stopping them.
    Image from New York Times
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