• Mod My Face with iSurgeon

    Yes, there's an app for everyone. And this one is probably meant for Heidi Montag.

    Who it isn't made for, however, is an an individual with low self esteem. That's according to some consumer advocates, angered by Apple's sanctioning of iSurgeon for the App Store. The controversial application in question helps one considering plastic surgery to evaluate what they may look like after a desired procedure.

    From Truth in Aging:

    Have you ever wondered what you would look like post-plastic surgery? Do you think about the shape of your nose or the fullness of your lips constantly? Do you own an iPhone or iPod Touch? If the answer to these questions is – YES! – then you might be in luck, because Board-certified, Miami-based plastic surgeon Dr. Michael Salzhauer, has just released his much-anticipated app, iSurgeon.
    Since I'm not constantly preoccupied by the fullness of my lips, I haven't personally checked out this app. But in the eight weeks or so of its existence, I've read more than I care to know about it from those both for and against it. The app's proprietor, Dr. Michael Salzhauer, is the infamous author of “My Beautiful Mommy,” which raised the ire of many by proposing that children can be taught to "deal" with their mother’s plastic surgery.

    The app, which is getting far more attention than an application of its nature probably deserves, is promoted as serving a “dual purpose - providing those interested in cosmetic surgery treatments with a clear visual of what they would look like post-surgery, while also providing a fun entertaining game tool.”

    Depending on whether you download the lite or pro version, iSurgeon has different levels of interactivity. (1) Game Mode gives you the opportunity to virtually don the plastic surgeon’s white coat and simulate one of four procedures to meet your avatar’s desires: Rhinoplasty, breast augmentation, tummy tuck, or Brazilian butt lift.
    The above controversy is worth noting because the App Store is perceived to be a breeding ground this year for controversial apps intended by their designers to generate business for a wide array of professionals within their respective industries. The plastic surgeon behind this app will certainly make more cash off of new customers introduced to him from the app than he likely will from downloads of the app alone. If anything, this is just another example of the headaches in store for Apple as the company contends with opportunists looking for attention via the enormous and lucrative platform provided by the App Store.

    This definitely won't be the last controversial app to get noticed in 2010. But I promise it is the last time a "Brazilian butt lift" is discussed in this forum.

    Image via blogiversity.org
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