• Made on Mac: Microsoft "I'm a PC" Ads.

    Microsoft launched their "I'm a PC" ad campaign recently to combat the popular "I'm a Mac" ads that have been running as far as we can remember now. Shouldn't "I'm a PC ads" be made with a PC, since PCs are the greatest and all?

    "A PC is not a stereotype. And neither are you. If youíre a PC, you belong to a community of more than a billion individuals, working, playing, and connecting. Doing their own thing. If youíre a PC, we want to celebrate you. So stand up."

    Well, the above is true of course, unless you're doing activities like making advertisements for Windows I guess. If that is the case then of course you use a Mac. Late last week it was discovered that the images running on Microsoft's ad campaign website life without walls were made on a Macs running Adobe Creative Suite 3 by simply looking at the images metadata (which stores the program and OS the images were created with among other things).

    When questioned about their use of Macs for their I'm a PC ad campaign Microsoft responded:

    "As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs."

    And shortly after Microsoft scrubbed the offending metadata out of all their images to hide that yes, they do use Macs.

    [via digitaldaily]
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