• Flash Professional CS5 Allows Flash to Run as Native iPhone Code

    image via thenervousbreakdown.com

    Stymied in its efforts to bring Flash Player to the iPhone, Adobe has come up with a workaround that one observer has called an "end-around:" the new Flash Professional CS5 allows Flash applications to be compiled as stand-alone iPhone apps.

    "We are ecstatic to announce that we're enabling you to use your Flash development tools to build applications and compile them to run natively on the iPhone," John Loiacono, head of Adobe's Creative Solutions unit, announced at the AdobeMax conference earlier this week.

    Van Baker, an analyst at The Gartner Group, suggested that Adobe's move was kind of a trick play to outflank Apple's refusal to allow Flash Player onto the iPhone. "Adobe's doing an end-around because it's in their interest," he was quoted as saying. "Adobe does an end-around to get Flash into the App Store, so from their developers' standpoint, that's a good thing." Adobe, for its part, rejected the football metaphor. "I don't think 'end-around' is accurate," Adrian Ludwig, Adobe's Flash group manager protested. "Flash developers want their content available through the browser, and we're working with Apple to see what we need to do as a software company, and as developers, to make that possible."

    Apple CEO Steve Jobs disparaged Flash at last year's Apple shareholder meeting, saying that the multimedia platform "performs too slow to be useful" on the iPhone. "There's this missing product in the middle. It just doesn't exist," he told the shareholders.

    The beta release of Adobe Flash Professional CS5 is expected by the end of the year.
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