• Apple Ad Banned for Misleading Viewers

    There is a lot of heat concerning the iPhone right now most recently a lawsuit being filed against Apple for false advertising and countless questions about reception issues.

    The latest installment problems comes from an Apple ad shown in the U.K. At least two people complained to the ASA (UK's Advertising Standards Authority) that the iPhone commercial was misleading because of the wording "all the parts of the internet are on the iPhone."

    The complaint on misleading advertising is centered on Java and Flash which are not supported on the iPhone but are very commonly used on webpages across the internet. When contacted by the ASA Apple's response was that the iPhone supports open web standards and they can't be expected to support third party plug-ins and technology. Apple went on further to claim that "all parts of the internet" was only in reference to internet availability and not to the functionality of individual web pages.

    Unfortunately for Apple, the ASA disagrees and the ad has been pulled from UK television. The ASA decided that the ad implies "users would be able to access all websites and see them in their entirety," and that "the ad gave a misleading impression of the internet capabilities of the iPhone."

    [via pocket-link and engadget]
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