• Apple Notebooks Sweep Consumer Reports Rankings, Still Can't Recommend iPhone

    This month's issue of Consumer Reports has Apple notebooks ranked at, or near the top of every notebook category (small, 13", 15" and 17").

    Congratulations you are now ruler of the Laptop Kingdom, here is the key to our money, dignity, and souls.

    I breathe at your behest.

    Honestly, it's amazing that one company, in a sea of competitors, could dominate (in terms of quality) across the board in this many categories. There are a ton of well made, well designed, and powerful notebooks out there, but Apple has managed to capitalize on its brand recognition, and turn out quality products.

    Windows computers, and laptops still outsell their Mac based equivalents, but that's to be expected with how entrenched Windows is in the marketplace. Apple doesn't license their OS, and even if they wanted to be the the #1 supplier of computers in the world, there is almost no way they could produce enough to do so. But, what they do have is a unified vision, with an extremely recognizable design, and very little product overlap or cannibalization. Plus they simply don't make the budget computers that dominate a large portion of PC sales.

    For Apple engineers it must be nice to see the Macbook Air rated ahead of its competitors, Gateway and HP, in nearly every category. Steve Jobs is probably fist pumping that the 13" Macbook Pro took five of the top seven spots in the 13" category, conceding only two spots to Sony and Asus.

    Apple's 15" Macbook Pro took the top three spots in the 15" category, edging out the competition by only three points. And finally the 17" Macbook Pro took the top two spots ion the 17" division with the competition making up the other six spots.

    As always, purchasing a laptop is value based decision. While the dreaded Apple Tax is less ridiculous than it used to be, the fact is most windows equivalent computers, and laptops are cheaper.

    End note, Consumer Reports still can't recommend the iPhone 4 due to the "death grip," reception debacle. Sales figures show that no one cares.

    Source: Loopinsight
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