Over the weekend, the most venerable name in the world of department stores - Sears - listed on its website the 16GB Wi-Fi-only iPad 2 for the amazingly low price of $70. If it sounds too good to be true... it was. And some customers learned so with great disappointment.
Naturally, the massively incorrect $70 price tag attracted no shortage of iPad 2 buyers. Although it isn't yet clear how many people actually purchased the $70 second generation tablet for the ridiculously low advertised price, I suppose the number of buyers really doesn't matter. Why? Because Sears subsequently canceled all orders placed for the iPad 2 and swiftly refunded the proceeds.
As you might expect, some are crying foul - and a few are even threatening a lawsuit - as a result of Sears failing to honor its advertised price, which was only corrected after the transactions in question were completed.
"Unfortunately, today one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing on two Apple iPad models on the Marketplace portion of the website," Sears acknowledged on its Facebook page over the weekend. "If you purchased either of these products recently, your order has been canceled and your account will be credited. We apologize for any inconvenience this may have caused."
The legal expert I spoke with this afternoon doubts that any lawsuits will actually be filed as a result of the Sears iPad 2 debacle and that the "fine print" provides adequate wiggle room for Sears to get away with their sweeping refund response to this pricing debacle.
Source: Sears Facebook
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