• Tim Cook Sends Out Staff Letter, Assures Apple Vision Will Be Maintained

    Tim Cook, freshly minted as Apple's new CEO, wasted no time this morning reassuring his employees, via a letter, the future of Apple without "Steve" is as bright as ever.

    I've bolded the most telling portions of the letter, which should quell any fears that the Apple we know could change:


    I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

    Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

    I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

    I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

    Like any change in leadership, only time will tell what effects it will have on Apple. With Jobs not fully abandoning his influential status in the company, and Cook's apparent dedication to maintaining the culture Jobs so painstakingly developed, the same culture Apple consumers and investors have grown to love looks to be around for a while.

    Source: Ars Technica
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