There's no love lost between Apple and Samsung as the two tech giants continue to wage war across the smartphone battlefield. But it now appears that Samsung, at least to a small extent, is backing away from Android in order to deploy a new weapon in its arsenal - Samsung's proprietary Bada mobile OS.
This week, Samsung raised the curtain on three smartphone models that run on its own operating system "as it seeks to expand market share in the low-end segment and diversify its lineups heavily focused on Google's Android software." Interestingly enough, the new handsets will go on sale right about the time Apple's iPhone 5 is expected to drop.
On tap from the consumer electronics giant is the Wave 3, which packs a 4-inch AMOLED screen and 5 MP camera. Also forthcoming is a lower-end, more cost-effective Wave M and Wave Y. "The Wave M," Reuters reports, "will have Samsung's first instant messaging tool chatON installed and entry-level Wave Y with 3.2-inch display."
Samsung, which has enjoyed watching its Android-based Galaxy S models surge in popularity, is the world's No.2 smartphone maker as of Q2. The latest effort to roll out three new smartphones running its own platform clearly underscores the company's newfound focus on "emerging markets," which are teeming with potential buyers of lower-cost smartphones.
Similarly, Apple is believed to be readying a lower-end iPhone 4 model also designed to take hold and dominate the "emerging markets" alluded to.
Source: Reuters
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