While there is every indication that Apple will hold a special event early next month to unveil new iPhone models, no invitations to the event have been sent out as of yet. New indications now point to the event not taking place in San Francisco at all this year. Instead, it now appears that Apple will make the announcement a little closer to home: at Apple’s own Town Hall Auditorium in Cupertino, CA.
Traditionally, Apple holds these events in San Francisco, usually at either the Yerba Buena Center for the Arts or at Moscone Center. Both venues are generally capable of accommodating several thousand members of the press. By contrast, Apple’s Town Hall Auditorium only has seats for a couple of hundred attendees.
This will be the first major product launch for Tim Cook since Steve Jobs resigned his position as CEO last month. Moving the event to a smaller auditorium may actually be a smart move for Apple. It will give new CEO Tim Cook a chance to shine on his own and assert himself as the new head of the company.
One thing is for certain though: Apple won’t be making any announcements from Moscone Center next month. Oracle's OpenWorld conference is currently scheduled to take place there from October 2-6.
Apple recently blocked out Apple Store employee vacations for the second week of October. In the past, Apple has held press events days or weeks before actual products ship. It seems likely that this will be the case for this product launch as well.
Even though Apple’s Town Hall Auditorium isn’t a particularly large venue, it has played host to a number of big Apple announcements in the past, including the unveiling of the unibody MacBook Pro, iOS 3.0, and updated MacBook Air models.
Hopefully, the home field advantage will be a benefit to Tim Cook as he steps out on stage for his first product launch since taking over the company. It’s sure to be another home run for Apple.
Source: Appleinsider
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