• Rdio Launches Free On-Demand Music Streaming Service to Rival Spotify



    Rdio today announced that they are now offering free, on-demand streaming music without commercials. Rdio hopes that by offering users free access to the site, they will be able to stay competitive with rivals such as Spotify and MOG. Currently, both Spotify and MOG offer users free access to their extensive music catalogs.

    "We’re proud to be the only service in the US to offer everyone the opportunity to listen to millions of songs for free, without the distraction of a single ad,” said Drew Larner, CEO of Rdio. “With free access to Rdio, now everyone has the freedom to discover what our fans already know – we're the best service for listening to and discovering music.”

    Currently, the free service is limited to web and desktop access, so you’ll have to subscribe to a paid plan if you want to listen to Rdio on an iPhone. Subscription prices range from $4.99 a month to $17.99 a month for a family plan. Free accounts also include a 7-day free trial to the Rdio mobile app.

    According to Rdio’s press release, “Free access users will see a customized meter at the top of their profile page indicating how much free music they have each month.”

    It’s currently unclear exactly how many hours of free music a month users can expect to enjoy. Shortly after Spotify launched in the US, the company stated that free accounts would be unlimited for the first six months. A monthly time limit is set to go into effect after the initial six-month period is over, however.

    It’s likely that Rdio sees Spotify as their main rival at the moment. Spotify has been a media darling in the US since they launched back in July. Spotify has gained a large number of paid subscribers in a relatively short amount of time and they recently partnered with Facebook to promote the service as well.

    Rdio currently has a catalog of roughly 12 million songs compared to Spotify’s 15 million and MOG’s 11 million tracks.

    Free access to Rdio includes:

    • Stream full songs on-demand
    • See and hear what your friends and other influencers are listening to in real-time Share on Twitter and Facebook
    • Create custom and collaborative playlists
    • Build a personalized profile and digital music collection
    • Get music recommendations based on your tastes
    • Listen to artist and label radio stations

    If you’ve been looking for a free streaming music service and Spotify’s not to your liking, then you might want to check out Rdio. After all, more free music is always better.

    Source: Bloomberg
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