• Nielsen: iPhone Tops BlackBerry as Leading US Smartphone

    According to data released Wednesday morning by Nielsen, Apple's iPhone has gained adequate ground in the smartphone market to now officially (but barely) surpass RIM's BlackBerry as the top smartphone in the US. As of October 2010, the iPhone has captured 27.9% of the market, while RIM's blackberry retains 27.4%. It's a "statistical dead heat," notes Nielsen, but a significant piece of information, regardless, given Apple has now officially surpassed a leading competitor across the full smartphone landscape.

    At present, 22.7% of smartphone owners have devices with the Android operating system. While some believe Android is the platform to watch in future revisions to the above pie chart, its unlikely that Apple's iPhone will lose the top spot. Why? Because among users planning to get a new smartphone, "current smartphone owners showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone."

    In the demographics battle, it's another close victory for Apple in most categories, with Apple’s iPhone and devices with the Android operating system getting ranked as the “most desired” phones among likely smartphone upgraders, with Apple "showing a slight lead among those age 55+ , 18 to 24, and 25 to 34." Men, however, slightly prefer Android to the iPhone, but women in the market for a new smartphone prefer the iPhone over either BlackBerry or Android.

    To read the full Nielsen report, click here.

    Nielsen Wire
    This article was originally published in forum thread: Nielsen: iPhone Tops BlackBerry as Leading US Smartphone started by Michael Essany View original post
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