• Steve Jobs Obsessed with Three Reinventions Before His Death



    Steve Jobs biographer Walter Isaacson reveals in a new interview that the late Apple CEO was obsessed with reinventing the wheel so to speak with regard to television, textbooks and photography. In the last weeks of his life, Isaacson admits, Jobs would often speak of these three things he wholeheartedly wanted to "reinvent."

    "He really wanted to take these on. I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details," Isaacson tells the New York Times. "But, he did talk about the television. He told me he’d “licked it” and once said, 'There’s no reason you should have all these complicated remote controls.'"

    Industry analysts had concluded long before Steve Jobs revealed his desire to reinvent the HDTV that Apple would soon debut a new product category and launch an iOS-powered connected HDTV.

    While not sharing any new insights into potential forthcoming products, Isaacson did speak to the reports of Steve Jobs being a "jerk" and otherwise difficult to work for due to his insatiable quest for perfection.

    "The theme of the book is that the intensity and passion that is reflected in his personality is part and parcel of Steve," Isaacson says. "It was what made him able to change things; to invent things; to make amazing products. He could be perceived as a jerk because he was brutally honest with people. But his petulance was connected to his perfectionism. If he were truly a jerk, he wouldn’t have built a team at Apple that was more loyal than any other top executives in America."

    To read the full interview, click here.

    Source: New York Times
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