• Apple Not Party to CTIA's New Mobile App Rating System

    On Tuesday, CTIA - The Wireless Association and the Entertainment Software Rating Board (ESRB) announced a newly-developed rating system that six mobile application storefronts will "voluntarily support" as part of their application submission process.

    Guess who is conspicuously absent? That's right - Apple isn't among the voluntary supporters for the time being. On the other hand, AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless are the founding members of the rating system, and other storefronts have indicated their interest in joining.

    Apple, however, wasn't the only big name to opt out. If you'll notice, Google is nowhere to be found on the list of participants either.

    “We’ve put a lot of effort into Android Market’s rating system, which now works well globally,” Christopher Katsaros, a Google spokesman, told Bloomberg. “While we support other systems, we think it’s best for Android users and developers to stick with Android’s existing ratings.”

    According to details presented during the announcement, the CTIA Mobile Application Rating System with ESRB will utilize the well-known and trusted age rating icons that ESRB assigns to computer and video games to provide parents and consumers reliable information about the age-appropriateness of applications.

    "As technologies and build-out schedules differ by each storefront, full implementation timelines will vary; each storefront may make its own announcement on when the rating system will be available for their customers," the Wireless Association said.

    Source: Bloomberg
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