• Samsung Releases "Urban Camping" Ad as part of its Anti-Apple Campaign

    by
    Akshay Masand
    Published on 2012-01-30 03:39 AM
    67 Comments Comments


    Samsung seems to have released another commercial for their Samsung Galaxy S II’s anti-Apple campaign. This one is labeled "Urban Camping" and continues the trend of pointing out features which Apple’s iPhone 4S does not have. In this specific ad, the main feature being flaunted is the 4G speed that the Galaxy S II has that the iPhone 4S does not. Samsung continues to stereotype Apple users as being the “barista” types who are excited about waiting on line to pick up the iPhone 4S and willing to go as far as camping out on large lines.

    You can take a look at their new advertisement below:



    At this point, the advertisements seem a bit repetitive and predictable as the company doesn’t seem to have much to argue against that isn’t known already. What was funny at first now seems dull and expected as well especially since the campaign has been going on for some time. The only subtle change here (which was also found in the previous commercial) was the fact that Samsung seems to be portraying their users as hipsters as well. The irony here is quite hilarious as the company continues to imitate Apple users while flaunting the features of their device.

    For those of you who haven’t seen the previous advertisements that were a part of Samsung’ anti-Apple campaign, you can do so by clicking the following links: (1) (2) (3) (4) (5)

    What did you guys think of the new advertisement? Do any of you feel that this campaign is getting pretty old? Share any thoughts and comments below!

    Source: SamsungMobileUSA

    *Thanks to Nicholas Sneller and iPodTouchMan77 for sending this in*
    This article was originally published in forum thread: Samsung Releases "Urban Camping" Ad as part of its Anti-Apple Campaign started by Akshay Masand View original post
    1. Categories:
    2. iPhone,
    3. iOS,
    4. Apple
    Comments 67 Comments
    1. Luie82's Avatar
      Luie82 - 2012-01-30, 03:47 AM
      It's so sad that they keep airing these ads when Apple is just destroying them in sales. Maybe they should go after someone in their own league say HTC or ummm. Blackberry.

      Oh and Samsung if your phones are so good then why are you releasing a Galaxy S III just a couple of months after the Galaxy S II’ release
    1. RICO_'s Avatar
      RICO_ - 2012-01-30, 03:50 AM
      Whatever Samsung is doing with their advertisement tactics....WHO CARES?? It's obviously working or they wouldn't be doing it anymore. And whenever it ceases to become effective i'm sure they'll abandon that campaign as well. Apple is doing just fine and this site just reported the gargantuan amount of profit that Apple made last quarter....so honestly.....what the hell do Apple fans care about what Samsung is doing?

      Don't worry about what Samsung is doing with their advertising. Whining about how their commercials are repetitive isn't going to solve anything. Let them keep doing it and being in Apple's shadow and just focus on APPLE-RELATED news.
    1. jose060789's Avatar
      jose060789 - 2012-01-30, 03:51 AM
      This is old news... Saw this ad weeks ago.
    1. metaserph's Avatar
      metaserph - 2012-01-30, 03:52 AM
      Who looks like drones now? Their ads are as clever as their phones. Bleh
    1. dangit's Avatar
      dangit - 2012-01-30, 04:07 AM
      Quote Originally Posted by Luie82 View Post
      It's so sad that they keep airing these ads when Apple is just destroying them in sales. Maybe they should go after someone in their own league say HTC or ummm. Blackberry.

      Oh and Samsung if your phones are so good then why are you releasing a Galaxy S III just a couple of months after the Galaxy S II’ release
      Lol a couple of months? The data clearly shows that they are yearly releases, just like the iPhone.

      G1 - June 2010
      G2 - May 2011
      G3 - NOT OUT YET

      2G - June 2007
      3G - July 2008
      3GS - June 2009
      4 - June 2010
      4S - October 2011
    1. donkeykongking's Avatar
      donkeykongking - 2012-01-30, 04:17 AM
      "What was funny at first now seems dull and expected " and this isnt the same for apple? i know this site has a bias towards apple, but dont call the kettle black
    1. BenderRodriguez's Avatar
      BenderRodriguez - 2012-01-30, 04:17 AM
      I hate how y'all can't ever seam to post a video link that works on iPhones cause I never go to this site on my laptop only iPhone app

      It sends you to this:
      http://youtube;4tmEegvUpGA
      An says page doesn't exist dangit

      It's
      http://m.youtube.com/#/watch?bmb=1&desktop_uri=%2Fwatch%3Fv%3D4tmEegvUpGA &gl=US&v=4tmEegvUpGA
      Which would be coded as
      [URL="http://m.youtube.com/#/watch?bmb=1&desktop_uri=%2Fwatch%3Fv%3D4tmEegvUpGA &gl=US&v=4tmEegvUpGA"[/URL]
      On iPhones

      Quote Originally Posted by metaserph View Post
      Who looks like drones now? Their ads are as clever as their phones. Bleh
      Exactly wow that sucked

      Why doesn't what I just said above the quote show up on my iPhone after I hit save but it does on a laptop?
    1. PokemonDesigner's Avatar
      PokemonDesigner - 2012-01-30, 04:59 AM
      These were always stupid. Not to mention the obvious "flaws" that they are showing and the predictability of the commercials. They should have stopped before they even started.
    1. domenicp's Avatar
      domenicp - 2012-01-30, 04:59 AM
      The first one was quite funny when I saw it... Reminded me of the PC vs. Mac commercials Apple had... but I expected a little more creativity with the subsequent ads... poking fun at apple or apple users should be ripe with possibilities... what ad agency did these? will have to make sure not to hire them.

      they could have gone after siri... or even drudged up antennagate... or played on the fact the apple carries samsung built components inside...

      anyway the S II looks great, but i just upgraded my old 3G to a 4S instead, and i'm very happy with it.
    1. tariman21's Avatar
      tariman21 - 2012-01-30, 05:14 AM
      Quote Originally Posted by Luie82 View Post
      It's so sad that they keep airing these ads when Apple is just destroying them in sales. Maybe they should go after someone in their own league say HTC or ummm. Blackberry.

      Oh and Samsung if your phones are so good then why are you releasing a Galaxy S III just a couple of months after the Galaxy S II’ release

      Obviously you know nothing about business or marketing...

      Also, I think you need a dictionary, because: Couple | Define Couple at Dictionary.com
    1. Stryker1's Avatar
      Stryker1 - 2012-01-30, 05:16 AM
      Probably because they are innovative, thats why they release many different types of android. Had the iPhone 4 and 3G and I can tell you I am very happy with their phone. Not to mention the crap service you get with ATT. Not going to get a damn phone like the iPhone 4s just because its the hottest thing when the service is utterly crap. At least I won't be having to jailbreak or have no problems getting unlocked for free. Tell me you can do that with an iPhone at any time. Don't be such a fan boy with the iPhone, its not work all the hype bro.

      Stryker
    1. Norb's Avatar
      Norb - 2012-01-30, 05:37 AM
      LOL "I just snagged us a camp site... 4g" sounds like the typical android drone... trying to use all the features of their phone without any cause for it. I use my phone as part of my life not go out of my way to use my phone.
    1. RobertZama's Avatar
      RobertZama - 2012-01-30, 05:38 AM
      Are their phones to big to fit in their pockets? I bet the actors in this ad in real life they all have Iphones. someone should stalk them and take a picture of them with the iphone and post it
    1. sziklassy's Avatar
      sziklassy - 2012-01-30, 05:47 AM
      Just love all the people upset by these ads. All I Thave to say is they are obviously working.
    1. Borsato92's Avatar
      Borsato92 - 2012-01-30, 06:04 AM
      Quote Originally Posted by Luie82 View Post
      It's so sad that they keep airing these ads when Apple is just destroying them in sales. Maybe they should go after someone in their own league say HTC or ummm. Blackberry.

      Oh and Samsung if your phones are so good then why are you releasing a Galaxy S III just a couple of months after the Galaxy S II’ release
      Agreed.
    1. dangit's Avatar
      dangit - 2012-01-30, 06:15 AM
      Quote Originally Posted by BenderRodriguez View Post
      I hate how y'all can't ever seam to post a video link that works on iPhones cause I never go to this site on my laptop only iPhone app

      It sends you to this:
      http://youtube;4tmEegvUpGA
      An says page doesn't exist dangit

      It's
      YouTube - Broadcast Yourself.
      Which would be coded as
      [URL="http://m.youtube.com/#/watch?bmb=1&desktop_uri=%2Fwatch%3Fv%3D4tmEegvUpGA &gl=US&v=4tmEegvUpGA"[/URL]
      On iPhones
      Are you referring to me? I did not post any link up. And neither did anyone else, if you're referring to the blog itself, then I'm sorry I misunderstood. Luckily, the youtube video works perfectly fine in the stock browser on my Samsung Infuse.
    1. justibackwardsn's Avatar
      justibackwardsn - 2012-01-30, 07:04 AM
      Ugh. Is phone bashing the new racism? I'm sick of that one too.
    1. Norb's Avatar
      Norb - 2012-01-30, 07:47 AM
      Quote Originally Posted by justibackwardsn View Post
      Ugh. Is phone bashing the new racism? I'm sick of that one too.
      It's what you do when you like something... Samsung has a big crush but they are still in grade school.
    1. UiK's Avatar
      UiK - 2012-01-30, 07:49 AM
      I think it's more of an insult to Apple customers than the company itself.
    1. darkcrave's Avatar
      darkcrave - 2012-01-30, 08:08 AM
      My mom wanted the iphone 4s or the 4 so i told her I have the 4 and ill trade with her for the samsung skyrocket, done deal got 4g service unlimited data plan since i been with att for 14 years and have the unlimited plan since cingular palm touch phones and i am extremely happy with my skyrocket =)


      P.S 1.75 GHZ custom rom, with sooooo many customizations its just a dream
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