• Report: Apple May Instantly Claim 5% of HDTV Market



    Apple's rumored forthcoming connected HDTV could immediately make the Cupertino, California tech giant a giant in an entirely new industry.

    According to the conservative estimates of Ben A. Reitzes of Barclays Capital, an Apple product offering of no more than $1,500 could put the iPhone maker on pace to claim as much as 5% of the HDTV market in the product's first year of availability. Along with that market share would come roughly $17 billion in revenue.

    In the big picture, Reitzes tells investors, we have to view Apple's TV product as more than just a snazzy flatscreen with iOS integration.

    "Apple's eventual television could be so much more than a TV including gaming, video, communication, content delivery, apps, computing and all the capabilities of the current Apple TV it is not really fair to compare it to products already available on the market," Reitzes proposes.

    "It appears more and more likely that the company is actively engaging partners about a potential device and content," he adds. "If Apple were to sell a TV, we continue to believe its margins and pricing could be industry leading given its vertical integration with content. We believe that Siri could be used as a groundbreaking interface for TV,which could be used as a content hub glued together by iOS and iOS devices."

    Although the industry feels geared up and poised to welcome the Apple HDTV this summer, Reitzes believes a launch may not actually come until after Apple enters fiscal 2013, which begins this October.

    Source: Barron's
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