• CNBC: 50% of U.S. Homes Are 'Apple Families'



    It's incredible but apparently true, at least that's according to the latest research from cable news giant CNBC.
    The venerable financial news institution says that half of all U.S. households presently own "at least one Apple product."

    CNBC’s All-America Economic survey contends that some 55 million homes are "Apple families," meaning that someone at the residence owns an iPhone, iPad, iPod or Mac. Perhaps just as significant, however, is the study's suggestion that even more households want to be Apple product owners.

    1 in 10 homes without Apple products at this time, CNBC finds, aspire to change that standing within the next year. And usually once the buying begins, it doesn't stop. You see, homes that own Apple products tend to, on average, own at least three Apple products.

    Our survey shows Apple buyers tend to be male, college-educated, and younger. They’re just as likely to own a home as not. Not surprisingly, the more money you earn, the more Apple products you’re likely to own.
    “It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, a vice president of Hart Research Associates, which helped CNBC conduct the survey. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

    Source: CNBC
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