• Sprint Earnings Reveal 1.5 Million iPhones Sold in Q1 of 2012 - 44% to New Customers

    Sprint recently released its earnings today and although the wireless carrier didn’t perform well overall (net loss of $255 million) the company did show impressive iPhone sales. The wireless carrier sold 1.5 million iPhones, slightly down from the 1.8 million last quarter. Still, the company saw its best-ever platform postpaid average revenue per unit increase $4.03, or 6.9 percent. Although the number of phones went down, it wasn’t as significant a drop as the drop seen on AT&T or Verizon. Another impressive statistic here was the fact that 44% (or 660,000) of the new iPhones were new customers. Sprint reported 263,000 net additions overall, which means that the company would have theoretically lost 400,000 customers had it not been for the iPhone.

    Of the 1.5 million activations that were reported, Apple ended up selling roughly 9 million of its 31.5 million iPhones in the United States (a number that excludes unlocked models for the quarter, which probably negate the hand-me-down activations factor as well). This figure also represents over a quarter of iPhones sold overall, indicating that the iPhone has had global success.

    In an effort to net a profit, Sprint’s CEO even announced that the company will maintain its Unlimited Data plan even if the next phone supports LTE technology - a feature that many customers may find useful in the future as other wireless carriers continue to price tiered data plans. We’ll have to wait and see how well this bodes for Sprint though in terms of sales and carrier service.

    You can catch Sprint’s press release below:

    Sprint Nextel Reports First Quarter 2012 Results
    • Best ever Sprint platform postpaid ARPU increase of $4.03, or 6.9 percent, year-over-year drives Sprint platform wireless service revenue growth of 16 percent year-over-year
    • Operating loss of $255 million; Adjusted OIBDA* of $1.2 billion, which includes $104 million in Network Vision related operating expense
    • 263,000 postpaid net additions on the Sprint platform in the quarter – eighth consecutive quarter of postpaid subscriber growth on the Sprint platform
    • Total company net additions of more than 1 million for the sixth consecutive quarter
    • Strong iPhone sales of more than 1.5 million – 44 percent to new customers
    • Network Vision deployment continues on track
    o Continue to expect six major cities to launch 4G LTE by mid-year
    o Continue to expect 12,000 sites on air by end of 2012
    o To date work has begun on 25 percent of planned 2012 sites; 5 percent are on air
    o Nearly 1,300 iDEN sites taken off air to date; expect 9,600 total by the end of the third quarter
    • Wireless equipment net subsidy in the first quarter was approximately $1.6 billion (equipment revenue of $735 million, less cost of products of $2.3 billion), compared to approximately $1.1 billion in the year-ago period and approximately $1.7 billion in the fourth quarter of 2011. The quarterly year-over-year increase in net subsidy is primarily due to the launch of the iPhone, which on average carries a higher subsidy rate per handset as compared to other handsets. The sequential decline in net subsidy is primarily due to a decline in postpaid handset sales typical for the first quarter following the fourth quarter holiday sales activity.
    • Wireless cost of service was flat sequentially, primarily due to lower 4G data costs, offset by higher Network Vision related expenses. Wireless cost of service increased approximately 12 percent year-over-year primarily due to higher 4G data costs, Network Vision related expenses, service and repair expenses and backhaul costs driven by higher data usage, partially offset by lower licenses and fees.
    • Wireless SG&A expenses increased approximately 2 percent year-over-year and declined by approximately 1 percent sequentially. Quarterly year-over-year SG&A expenses increased primarily due to higher bad debt and selling expenses, partially offset by lower marketing costs. Sales expenses increased year-over-year primarily due to iPhone point-of- sale discounts (subsidy) for devices directly sold by the manufacturer to indirect dealers in which Sprint does not take device title, as well as higher postpaid gross additions. The impact from the iPhone was partially offset by improvements in sales channel mix with a larger portion of activations coming from direct retail channels. Bad debt expense increased year-over-year by $60 million driven primarily by an increase in the agings of accounts receivable outstanding combined with a higher average write-off per account. Sequentially, SG&A expenses decreased primarily as a result of lower sales and bad debt expenses, partially offset by seasonally higher marketing expense. Sequentially, bad debt expense declined $50 million due to a seasonal improvement in the agings of accounts receivable outstanding.
    Source: Sprint
    This article was originally published in forum thread: Sprint Earnings Reveal 1.5 Million iPhones Sold in Q1 of 2012 - 44% to New Customers started by Akshay Masand View original post
    Comments 2 Comments
    1. bigboyz's Avatar
      bigboyz -
      Any carrier with the iPhone is going to sell a lot of iPhones haha..no brainer! They still LOST a ton of $$. They need to do something to get back into the game..I mean if they lose the iPhone they are dead and gone..seriously.
    1. Kenn@rd.'s Avatar
      [email protected] -
      Quote Originally Posted by bigboyz View Post
      Any carrier with the iPhone is going to sell a lot of iPhones haha..no brainer! They still LOST a ton of $$. They need to do something to get back into the game..I mean if they lose the iPhone they are dead and gone..seriously.
      eh, nope, I personally think that sprint will outlast these companies just on customer service. That counts, and sells. Heck, they could be selling bannanas and I will probably still be here as a loyal customer. That comes first, keeping the customer happy, now I'm not jolly- go- lucky about it, I have been with all the other providers except one (v)and they suck arse,(I said it), and I have been with Sprint for about 4 years now and honestly, I kid u not, never had a problem. Customer service is awsome( technical dept) is always there to troubleshoot a prob, data speed, nobody is ever going to be satisfied, so whaddyagonnado? I do not believe that sprint would perish w/o the help of the I phone, I simply think that vice-versa.
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