• Cook Reveals What S in 4S Means, Dances Around Apple HDTV Questions at D10 Conference




    Tim Cook spoke with Walt Mossberg and Kara Swisher at D10 tonight in California, and number interesting tidbits came up regarding Facebook, Apple TV sales, and the future of Siri.

    Cook hinted during the interview that Apple would continue to improve Siri claiming Apple has a large number of people working on it and that he thinks people “are going to be really pleased with where we take Siri.” Cook also revealed that the S inf the iPhone 4S stands for Siri, which could just as easily have stood for speed, but whatever he’s the boss.

    The interview at D10 turned toward Facebook as well as Mossberg and Swisher asked Cook about the future of Facebook integration especially considering how intertwined Twitter currently is into iOS. Cook responded with a “stay tuned,” possibly hinting at iOS 6’s integration with Facebook, heck even the iOS 4 beta had some Facebook integration before Apple scrapped in the final release.

    Cook noted on stage that Apple has sold 2.7 million Apple TVs in the first few months of this year, nearly surpassing last year’s total of 3 million. Cook also echoed Steve Jobs' comments that the Apple TV is uncharacteristic of Apple since they’re not particularly a “hobby” company, but he did mention that “this is an area of intense interest for us.” Cook of course danced around questions directly asking him about Apple’s plans in the TV market. Cook simply said Apple is always look to control the “key technology” and “make a significant contribution beyond what others have done in this area.”

    While Cook revealed no real details, reading between the lines it’s easy to surmise Apple has big plans in the TV sector and it is only a matter of time until they reveal to the rest of the world whatever Cupertino has been cooking up.

    Source: 9to5Mac, The Verge
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