It has been well documented over the last nine months how Steve Jobs spent his final weeks before ultimately passing in October at the age of 56. But in addition to overseeing the launch of the iPhone 4S and mapping out the immediate future of his beloved Apple, Steve Jobs was up to something else too.
Bloomberg reports that Steve Jobs "tore into" President Barack Obama's campaign strategists "for all the White House was doing wrong and what it ought to be doing differently, before going on to explain how the campaign could exploit technology in ways that hadn’t been possible before."
“Last time you were programming to only a couple of channels,” Steve Jobs allegedly told campaign chief Jim Messina in reference to Web and email. “This time, you have to program content to a much wider variety of channels."
In the short period of time Jobs had left, the iconic Apple boss reportedly spent no shortage of it guiding Obama's campaign staff on areas of marketing and communication (via mobile channels) in which they could drastically improve.
Overall, Jobs' message was clear: the 2012 reelection campaign had to be all about mobile technology. According to Messina, “[Jobs] knew exactly where everything was going... He explained viral content and how our stuff could break out, how it had to be interesting and clean.”
Source: Bloomberg
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