In a recent interview, Microsoft’s Chief Executive Officer, Steve Ballmer, recently said that his company’s “not going to leave any stone unturned” when it comes to competing with Apple. According to CRN, Ballmer went as far as saying that Microsoft intends to make it “absolutely clear” that the company plans to compete in any market against Apple. He sees his company having plans to “innovate everywhere” and bring its partners along for the ride.
The thought process behind the strategy is to take advantage of the company’s strength in productivity, enterprise management, and manageability. He seemed pretty adamant about trying to compete with Apple in every which way. This was seen when he said the following remarks: “Not the consumer cloud. Not hardware-software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.”
The whole ordeal seems pretty silly as it doesn’t make sense for Microsoft to try and compete in a market where it is clearly not going to gain any grounds. If Ballmer is making decisions to compete with Apple just to make sure it’s competing, then I feel they are going about it all the wrong way. That being said, not all hope is lost though as the competition between the tech giants is helping raise the bar for the consumer when it comes to every aspect of technology (from hardware to software, to ease of use and convenience, etc.). We'll have to wait and see what Microsoft has in store for the public and if it even has a chance at competing with Apple.
Source: CRN
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